Two surveyors look at the same house and quote two different numbers. One's having a good day; one's guessing. The customer can't tell which. That's the problem Cerrax was built to end.
Cerrax started with a house move and three quotes that should have been the same job — and weren't. Not because the firms were dishonest, but because removal pricing leans on one person's judgment on one particular day. The price walks out the door with the quoter.
For a small firm, that's a quiet risk hiding in plain sight. The business depends on a pricing instinct that lives in someone's head — and walks out when they're off, or busy, or gone. Underprice and the day costs you money. Overprice and you lose the job to someone who guessed lower.
So we built the opposite. A pricing engine where the job produces the price — volume, distance, access, the real drivers of a day's work — calibrated to your costs, applied the same way every time. The quoter stops being the variable.
The same inputs and the same settings always produce the same price — today, and in three years. No drift, no mood, no Friday-afternoon discount.
Every price breaks down into named drivers that sum exactly to the total. You can always answer "why this number?" — to a customer, or to yourself.
Amend a quote and the original still stands in the record. Every version is kept and every price is reproducible. Nothing quietly changes underneath you.
Tell it what you actually invoiced, and the engine calibrates to your costs — getting sharper for your business with every job, never pushing you to charge more.
One firm at a time, Cerrax is becoming the engine the industry prices on — the layer that quoting tools and CRMs can license rather than reinvent. As more firms calibrate it, the picture of what a real job costs gets clearer for everyone, while each firm's own numbers stay their own.
It starts in the UK, with the firms quoting jobs today. If that's you, we'd like to calibrate it to one of yours.
Twenty minutes, calibrated to one of your real quotes — and you keep the calibration.
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